I am a divergent storyteller who evolved from journalist to innovative marketer, and branded content creator with agency experience. As an accomplished writer and relevant creative, I’m adept at crafting high-impact, and authentic, brand stories which engage audiences with fresh narratives. Additionally, I’m a dynamic presentational speaker with on-camera experience who shines in front of the public, investors, and clients. I operate with curiosity, an open mind, an enthusiasm to make cool stuff, and a mission to always be kind.
Services Include: Content Strategy & Creation, Long-form Articles, Podcast Scripting, Script Writing, Technical Writing, Press Releases, Proofreading & Copy Editing, Short Form Articles, Blogging, Newsletters, Product Descriptions, Social Media Campaigns & Posting, SEO Driven Copy, B2B, B2C, Research
View my copywriting resume below, download a .pdf of it, or visit LinkedIn for more of a broad look at my content creation and media production experience.
COPYWRITING EXPERIENCE
DEN OF GEEK: EXECUTIVE PRODUCER, TALKING STRANGE
2021-PRESENT
Created "Talking Strange" content initiative for Den Of Geek entertainment media outlet with 11MM monthly unique visitors, and write weekly feature articles in support of the brand
Create and script "Paranormal Postcard" short form video series for DoG YouTube (100+MM video views in 2022)
Write and produce weekly social media posts for TikTok, Twitter, and Instagram with monthly reach of 3MM
Write column for quarterly Den of Geek Magazine, the official event magazine distributed at South by Southwest, New York Comic Con and San Diego Comic-Con; also distributed to subscribers, and available in bookstores shops nationwide with 25MM average digital impressions per issue
SPONSORED/BRANDED CONTENT WRITER
PRESENT
Scripted and executed editorial content to reach shared goals of clients Netflix (Jupiter’s Legacy), Disney (Star Wars), HBO (Game of Thrones), Amazon Prime Video (Twilight Zone), eBay (Topps), Funko, Travel Channel, Ripley’s Believe It or Not (Ripley’s Road Trip), Horizon Media
FEATURES WRITER
PRESENT
Write, research long-form features for outlets including Entertainment Weekly, The Hollywood Reporter, Huffington Post, CNN, MSNBC, Chicago Tribune, The Philadelphia Inquirer, IGN, MTV, StarWars.com
AUTHOR
PRESENT
Doctor Who Psychology (2016; 2023 2nd Ed.); Joker Psychology (2019); Paranormal Pop Culture (2013); Pirates in Film, ABC-CLIO reference guide (2011); The Reference Shelf: The Paranormal, H.W. Wilson (2009)
FANDOM: SENIOR MANAGER, CREATIVE
2019-2020
Ideated and executed targeted high-impact creative campaigns for global brands — including NBA, NFL, Coca-Cola, Facebook, Disney, Blizzard Entertainment — to engage Fandom’s network of 200MM monthly fans for in-house “Fandom x” branded content agency, generating yearly direct revenue of $20MM
Developed, executed 40+ editorial features within CMS for affiliate program supporting Disney+ global launch
Managed international staff of two senior content producers, and more than 15 freelance writers
THE WALT DISNEY COMPANY: CONTRACT SHOW WRITER
2019-2020
Ideated and wrote drafts and final treatment of 11 original Concept Treatments
Revised, rewrote, and polished Concept Treatments based on notes from Director of Artistic and Production
SYFY, NBCUNIVERSAL MEDIA: EDITOR AT LARGE
2014-2018
Spearheaded voice of fan-first genre news and videos in 2014 in a brand-new role
Wrote weekly interview features, bimonthly long-form features, and daily breaking news as needed for Syfy.com, a genre news site with 4.19MM monthly uniques, and 16.65MM monthly page views
Delegated assignments, directed freelance workflow, managed content within proprietary CMS
NEW YORK UNIVERSITY & STATE UNIVERSITY OF NEW YORK: JOURNALISM/WRITING PROFESSOR
2008-2013
Planned, and instructed courses Investigating Journalism, Foundations of Journalism, Business Writing, Professional Communications, Speech
McCLATCHY TRIBUNE: NATIONALLY SYNDICATED COLUMNIST
2006-2012
Wrote syndicated pop-culture column “Pop Pundit” published in print and online at outlets including Chicago Tribune, The Baltimore Sun, Los Angeles Times
TRIBUNE COMPANY:
ARTS & ENTERTAINMENT EDITOR
2005-2008
Managed entertainment section's online and print presence at Tribune-owned The Morning Call (Allentown, PA), a "Top 100 Newspapers in the U.S."-ranked outlet with 160k circulation
Oversaw launch of Lehigh Valley’s Metromix.com entertainment website to target 18-34 demographi
EDITOR IN CHIEF
2005-2008
Crafted editorial direction and launched new Tribune-owned product Merge Magazine targeting 18-34 demo, with initial rollout of 45k, along with mergedigital.com site
Managed staff of four full-time writers, three web producers, editorial assistant, interns, and freelancers
EDUCATION
MASTER OF ARTS, JOURNALISM
New York University
BACHELOR OF ARTS, COMMUNICATIONS
Flagler College
PROFICIENCIES
AP Style, Chicago Manual of Style, Asana, Trello, Monday, WordPress, Content Management Systems, Final Cut Pro, Adobe Creative Suite, Google Analytics, MS Office Suite, Apple Productivity Suite, SEO hierarchy, Macintosh & Windows OS
COMMUNITY SERVICE
IN THIS MOMENT, VISUAL STUDIES WORKSHOP: EDITOR
2020-PRESENT
Edit essayist submissions for 20 issues of chapbook program profiling Black community leaders in Rochester, NY, for non-profit organization supporting arts education, with print distribution of 10,000 issues per volume — as well as online — at all Rochester public libraries, city schools, and eight colleges and universities
Liaise with 20 both experienced and new writers, offering editorial guidance and assisting them to craft essays, each with a unique voice, to best highlight underrepresented members of the Rochester community
EAST SIDE HOUSE SETTLEMENT: FUNDRAISER, MARATHON RUNNER
2020-PRESENT
Personally raised more than 97 percent beyond fundraising goals as a runner in the NYC Marathon to support the non-profit social services organization — serving more than 10,000 families annually — which provides educational programs ranging from early childhood education to workforce development, as well programs for older adults, to the Bronx and Northern Manhattan neighborhoods